More about niches and the importance of keywords

Things are going to start getting harder soon.

As said, a niche is basically a topic for your site. There is much more than meets the eye when considering a niche, and I will bring that to light.

*Things to consider when choosing a niche*
How much competition is in the niche
Are there actually a good amount of buyers in that niche?

You can choose a niche, and there may not be any competition, your the top of the game. But whats this? The reason there is no competition is because there are no buyers. You will barely make a dime in this niche.

Then again, you choose a niche that has so much high-ranking competition that there is no chance your blog will EVER show up with all the other big names there.

You may discover a nice niche, that is undiscovered by mainstream internet marketers, yet still has good buyers. That would be great.

Now I am sure your wondering, "How do I begin searching for a niche anyway?". Time to get to that. But first I must explain the importance of keywords.

Keywords, are any words or sentences searched by a person, in any search engine, or any website. It is how you find what you are looking for. Walmart for example, how do you think that when you type "walmart" in google, that the walmart site actually comes up? Because google searches keywords, every site has a keyword, and walmart.com along with other sites have "walmart" listed among their many keywords. Lets say you entered "walmart" in your blog's keywords (ignoring the fact that the keyword is probably completely irrelevant to your blog), it would not show up in google for that keyword because there is simply too much competition, and their pageranks outclass yours. Nobody searching for walmart in google will ever find your site, ever. That is why keywords are so important, by picking certain keywords, you improve your placing in search results, and therefore traffic.

Keywords are a key factor in finding a good niche. Here is a tool that you can use to see the traffic and competition, among other things, for keywords: Google Keyword Tool. Only the traffic and competition ratings are relevant to what we are talking about. You will see many more stats than just those when using this tool. That is because this tool is not only used for the purpose we are using it for, but many, many other things that we will get to on down the line.

It is very important that your keywords are relevant to the content of your site, while still having many keywords. It is not bad to have a keyword that has high competition, but a keyword like that would not be considered a "main" keyword at this stage in your blogs development. Rather the keywords you should pay attention to are ones that have the lowest competition possible, while still having a traffic rating.

I am not saying to exclude those keywords that have super high competition, or to exclude the ones that have hardly any traffic, I am merely saying you should not consider those to be main keywords that you focus on, as they will most likely not be ones that perform best for you later on. Basically, as long as the keywords are relevant to your site's content, use them ALL. Every single one that the keyword tool provides.

Since you are actually selling a product, you want to attract people that are actually going to buy, so if your selling "snacky smores", you could indeed have "snacky smores" as a keyword for your site. But if you use "buy snacky smores", you attract people who are actually going to buy, because they actually searched for that in google. And remember, synonyms are very important, if snacky smores were also referred to by customers as "snores" to shorten it, use that too. And since you have "buy snacky smores" use synonyms on buy, like "purchase snacky smores" "purchase snores", "get snacky smores", "purchase snacky smores", "where to find snacky smores" or whatever.

Basically when you choose a niche, you should make sure you will be able to find enough knowledge on that niche to write credible information about it. And that there is not too much competition for every keyword available, or too little traffic for every keyword available. And because of that, you end up with a blog that has at least moderately useful information combined with keywords that will draw atleast some traffic.

Do not underestimate the power of keyword research. It is very important, especially later on once you have a real grasp of what it is. Now the Google Keyword Tool is fine and all, but a paid keyword research tool like Keyword Elite is invaluable, especially later on. Because it will give you much more results, and more accurate information than a free one. And I know you may not know this, being that you are in the beginning stages of becoming an Internet Marketer, but what I just posted IS an affiliate link! Surprised? If you were to buy Keyword Elite from that link, I would make 97$. So I am even making money from this very site. Thats what you have to do, monetize every situation, but you need somebody to teach you how. Luckily that is what I am here for. Keyword Elite's landing page (Sometimes abbreviated LP, basically means the first page someone sees when coming to your site) is undeniably crappy, but affiliate marketer's stand by the usefulness of the program. So there ya go.

Next we will learn how to draw some traffic to your blog.