List building - What it is, and how it helps you make more money

List building in Internet Marketing refers to mailing lists. You collect people's emails with a mailing list and are therefore able to send them resources, products, guides, or whatever it is your blog is about.

It may sound like it isn't a big deal, but it is. Because instead of only being able to profit when someone visits your site, you can build a mailing list and also potentially profit every time you send something out to them periodically. With a mailing list you build a devoted and targeted audience that is actually interested in what you have to say, there can't be a more profitable audience than that, just don't take advantage of them.

Now you can't just spam people. Well you can, but people will ignore you and you won't make many sales probably. The goal is to as always give them what they wanted when they signed up for your mailing list anyway. And by that I mean useful information or resources. It doesn't matter if its paid or free, just useful for whatever niche your in. You should make a point to mix free and paid resources together, instead of just taking advantage of their trust to get them to buy stuff. Give them a reason to join your mailing list, such as a free ebook or something. There is nothing like a free and useful product to draw people into a mailing list.

The more useful your site is, the more people will join your mailing list. The more useful your mailing list is, the less people will unsubscribe from it first thing. Now you have a permanent group you can potentially profit from while authentically helping them at the same time. (As long as you take my advice and don't just spam them or take advantage of them)

Getting a mailing list is easy. Like many things it is done through HTML code, which you copy, and paste on your site somewhere. For a blogger blog like this one just create a new HTML "page element" and put it in there.

A great free mailing list can be found at BraveNet. The page that links to has a list of many of the resources they offer, including the free mailing list. Not every resource on there is free of course. BraveNet has a lot of good resources, so I recommend remembering them for later when your more advanced and possibly need what they offer.

I always try to mention the free methods of accomplishing all of this, as long as a free method exists. But in some cases, this being one of them, a paid service called Aweber is much more fully featured and much more popular among internet marketers. Their mailing list is more advanced but it is not free, although it is cheapish.

When your mailing list builds up to about 100+ it will become worth it to occasionally send out resources to them, paid or otherwise. Many people regret not adding a mailing list from the beginning, take that into consideration if you want to skip this step.