Backlinks explained - Keywords further explained

Backlinks and Keywords are main parts of SEO (Search Engine Optimization). SEO's simplest definition is making a website available to search engines and making sure they rank as highly as possible.

About keywords. You assign your own keywords, but search engines also filter through the articles on your site and use them for keywords as well, and they also use your sites own URL for keywords. In fact your URL as a keyword is very important. At best your URL should be relevant to what type of content your site contains, it should also not be overly complex or hard to remember or type. An URL of course, is the address of your site, like blah.com or something. Google takes your manually chosen keywords into consideration and their value should not be underestimated, but Google also considers your URL and all text on your site for keywords as well.

Backlinks are a term I have used often but have not yet explained. A backlink is any link on the internet pointing back to your site. This is good for many reasons. First it is good because anyone who sees that link may click it. A less obvious reason is because when the google "spider" "crawls" the internet, it will count links pointing back to your site, and this increases your page rank, among other good things. So the more places that have your URL listed, the better.